The History of Bookies: How Bookie Software Changed The Game
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The History Of Bookie Software

The History of Bookies: Sportsbook Software Changed The Game

Online bookie software has forever changed the sportsbook industry. The industry has changed so much that it’s difficult to know what life was like before online bookie software.

That’s why we decided to write this article. Think of it as a reminder of the way things were, and why things are so much better now.

Before Online Bookie Software

Before online bookie software, most bookies ran their businesses via phone, or in person. Think about how cumbersome this was.

If a player wished to make a wager on a college football game, that player would call a phone number and tell one of the bookies’ employees how much money he wished to wager, on which game, etc., etc.

The person on the other end would record the bet. Once the game was final, the sports bettor would have to meet the bookie, or one of the bookie’s associates, in person to collect his winnings.

Sounds ridiculous now, doesn’t it?

Okay, let’s get back to today’s world. Check out how online bookie software has changed the entire bookmaking industry.

With Online Bookie Software

Now, online bookies are often called online bookie agents. Why They’ve struck up mutually beneficial partnerships with per head companies like PayPerHead.com.

The mutually beneficial partnership ensures the bookies best chance for success.

It’s important to note that bookies and pay per head companies are service providers. Bookies provide a service to sports bettors. Per head companies provide a service to bookies.

The most important part of the service that per head companies provide to bookies is online bookie software.

3 Things Online Bookie Software Does:

Allows online bookies to run more efficient companies – Think about it for a moment. How efficient is it to have people on staff taking wagers?

How efficient is it to only collect when players have time to meet with the bookie?

Bookmaking software tools like the settle alert allow bookies to be pinged before a settle limit is reached. Bookies can make payouts and collect before things get out of hand.

The settle alert tool alone has changed the entire bookmaking industry. There’s no longer a reason for a player to owe too much to the bookie.

There’s no longer a reason for the bookie to not pay winning players.

Provides more choices for sports bettors – Online bookie software is also great for bettors. Bettors can make wagers on whichever games they choose without having to speak to anybody.

All bettors must now do is sign into their accounts and bet on the games on which they wish to bet.

Speeds up revenue generation – Because online bookie software allows sports bettors to directly make wagers, this speeds up revenue generation. Pay per head agents run organizations that are self-service.

Bettors decide on what games to bet, when to bet, and how much to bet. This speed ups revenue generation because bettors mustn’t stand in line, or speak to someone on the other end of a phone.

The key for online bookie agents is the first point of running more efficient companies.

PayPerHead.com’s software, as an example, provides a customizable dashboard that allows bookies to view the reports they wish to view.

Speeding up information delivery allows bookie agents to build their businesses quicker, and with fewer headaches.

If you’re new here, and you’re interested in joining the online bookie industry, check out our full tutorial on how to be an online bookie.

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