Most everyone knows what a bookie is. But there are bookies, and then there are real bookies. If you want to be more than someone who runs a gambling website, keep reading to discover why some bookmakers are more successful than others.
Ever since 2018, when the Supreme Court struck down a law that provided Nevada a sports betting monopoly, sportsbook companies have propped up across the United States. The most considerable rise in sports betting, though, is online.
Most analysts believe online gaming ascends at an 11.5% to 15% compound annual growth rate (CAGR) from 2021 through 2027. Most of the growth will come via sports betting.
Pent-up demand after last year’s shutdowns points to this growth. Bettors wagered more during the 2020 NFL Season than ever.
Large companies like DraftKings, FanDuel, and BetMGM aren’t the only companies that can capitalize from the sports betting boom. Organizations like PayPerHead and BossAction offer pay per head software that allows anybody to become a successful bookmaker.
But because there is a difference between the best PPH sportsbook software and basic software, there is also a difference between bookies and real bookies. First, let’s define the bookie profession. Then, we can showcase the differences between a bookie and a real bookie.
What are bookmakers?
Have you ever asked the question, “What is a bookie?” If you haven’t, then you’re in the minority.
Most people don’t know the term “bookie.” We can blame the word itself for why so many people don’t know what it means.
Per history or legend, you decide, the first bookmaker was named Ogden. He started his career at Newmarket racecourse in England. The year? 1795, which tells you the term’s age.
Many words from that period no longer apply. Bookie, bookmaker, and book still do.
Today, a bookie is someone who accepts bets. Bookmakers provide services that allow bettors to make wagers.
Here’s an exciting piece of history. What do you think bookies called bettors when Ogden took bets on races at Newmarket in 1795? If you guessed anything but punters, you guessed wrong.
Going back to the term bookies, today’s bookmaker doesn’t exclusively run a sportsbook. If you wish to make money by operating a sportsbook, you must also provide a racebook and a casino to go along with your sportsbook.
It’s also essential to offer an in-game betting platform. Providing a live dealer casino is another requirement.
What is a real bookie compared to a bookie?
The differences between bookies and real bookies are slight. It’s so small that someone may believe there is no difference.
The people who don’t recognize a difference are wrong. To illustrate the main difference, think of Apple and Blackberry.
Remember Blackberry? Everybody had one. It was a great phone. So why, then, did so many people turn off their Blackberrys and switch to iPhones?
Two reasons, branding and customer service. As good as the Blackberry was, the changes they made were small from year to year.
Apple, on the other hand, changed their iPhones from year-to-year. Also, Apple made it possible for people to use their iPhones in different ways.
The Blackberry was a business first phone. But Apple said, “Not only is our phone great for business, but you can also view the video, play games, use it for entertainment.”
Usage is a big deal. Remember when we said to be successful, you must offer more than a basic sportsbook?
The best per head software is Apple-like, iPhone-like, sportsbook software. It’s not like Blackberry software. It’s not legacy software.
The software that most price per head companies offer is legacy sportsbook software, so it’s difficult for companies to upgrade their software. PayPerHead created its software.
With our software, bookies can create specific brands. We can customize our software, which is why we’re safe in saying you can become a real bookie with our software.
Our latest is the Reseller Package. The Reseller Package helps master agents manage their sub-agents. If your goal is to make as much money as possible, check out the Reseller Package.
Use PayPerHead software to become a real bookie
We have a team of software developers. Our developers are continually looking to create digital platforms that boost action for our clients.
Premium Live Dealer, Live+, Premium Casino with the latest 3D games, and Premium Props have accounted for a 15% rise in action for most of our agents. Most players like the free betting software our agents provide.
One of the most critical platforms we offer is the Agent Payment Solution. The APS allows real bookies to make online payments.
Bookmakers can also collect online. We’re always running a promotion. Make sure to import your players if you haven’t already. Doing so allows you to take part in our current promotion and make extra cash via the best referral program in the industry.