Industry Experts Expect One-Tenth Of Americans To Bet On Super Bowl LIII, PayPerHead Provides Insights
With Super Bowl Sunday less than three days away, Americans across the country are preparing for the largest sports event of the year. According to CBS News, “one in ten Americans are anticipated to bet on this year’s Super Bowl”. Industry experts also expect Super Bowl LIII to achieve the largest Super Bowl viewership in history, anticipating over a 6% increase from previous years.
“The 2018 regular season was extremely generous and busy for the sports betting industry,” explained PayPerHead Product Manager Nate Johnson. “We’ve seen a significant increase of PayPerHead agents this year, as well as people who are looking to get involved in the industry.”
While experts attribute industry growth to recent sports betting legalization for specific states, PayPerHead explains that there are more factors to consider when investigating industry growth.
“The stereotype and stigma surrounding sports betting has declined significantly across the country. It’s just not the die-hard sports enthusiast getting involved in creating their own sportsbook, it’s college students, entrepreneurs and young aspiring women.”
Johnson also credits an expanded demographic of sports fans to the growing participation in the sports industry. Over the last year, PayPerHead has seen their female demographic grow to a 33.2% representation.
PayPerHead explains, “As more women are beginning to watch and participate in sports, many are looking to put their knowledge and money on the line.”
Rhode Island’s recent legalization is also suspect for influencing tremendous industry growth.
“Super Bowl LIII is the first Super Bowl where some Americans can legally bet on game odds, lines and props. This year is going to be setting industry expectations and projections as more states begin to legalize sports betting.”
Roughly, 22.7 million Americans are anticipated to place bets on Super Bowl LIII, many on prop bets ranging from the halftime show, Gatorade color, and who will score first.