Most bookmakers are already online. It makes no sense to offer bookmaking services without offering those services online.
The key for these online bookie agents is to become more successful than they already are and to upgrade their status to Master Agents.
That’s the challenge. Going with a pay per head company to offer offshore sportsbook like betting interfaces is great. That won’t help you become a master agent, though.
Only by becoming a master agent can you grow your bookie business.
Why Must Per Head Agents Become Master Agents?
The real question isn’t why—it’s when.
Agents become master agents once they’ve grown their businesses as much as they can. This means agents can’t grow their businesses anymore without suffering in one part of their business.
Think about it like the small dry-cleaning business owner. The small dry-cleaning business owner is great at customer service. His customer service is so great that he’s developed a full book of business.
One day, the dry-cleaning business decides to become The Jeffersons. Instead of owning one dry-cleaning business, the owner decides to own multiple dry-cleaning businesses. He’s determined that’s the only way he can grow his business.
As a pay per head agent, you want to grow your business. After a while, your current book of business can’t be grown any larger.
That’s when you become a master agent.
What Makes Effective Master Agents?
Once you become a master agent, your responsibilities will change. You must become more of a manager than a salesperson. You hire sub-agents to sell for you.
Sub-agents must also provide customer service to your clients.
If sub-agents sell and provide customer service, what makes an effective master agent?
1. Managerial communication skills
The difference between customer service skills and managerial communication skills is that managerial communication skills provide leadership.
Think about it this way:
Pay per head agents promote to customers, master agents point sub-agents in the right direction. Pay per head agents help to satisfy customers’ needs. Master agents communicate with sub-agents to help them become successful per head agents.
You should utilize reports available to you from PayPerHead.com to forecast likely action for the month.
As a per head master agent’s sub agents increase action, the master agent must add that action into their forecasting. That’s why reports are so valuable to you when you become a master agent.
3. Give your business new goals
You accomplished your previous goal. You built your business large enough to where you had to hire sub agents. What are your businesses new goals?
4. Administrative duties
Should you switch to exclusively using Bitcoin or Ethereum?
Should you have your sub-agents promote a specific sports betting event?
Or, should you handle your most active pro players?
These are all administrative duties in where master agents must make the decisions.
If you’re ready to become a master agent, and are looking for a premium sportsbook management software, designed for master agents—look no further!
PayPerHead has the know-how and proper support to help pay per head agents become masters of their sportsbooks. Plus, at this moment, you can get up to 35% cash back credited to your agent account
Find out more about this deal, and sign up for PayPerHead’s Prime Package today.