Bookie Profits Await This College Bowl Season
Bookmakers have a chance to make huge profits during the College Football Bowl Season, one of the most important price per head bookie stretches of the year.
College football plays 41 games from December 20 to January 13. During that time, 41 college bowl games take place.
That’s a lot of football that takes place on the college level! And, the good news is, bookmakers can profit on every single game. To know which bowl games to promote, bookies should categorize bowls into tiers.
Consider your clients, promote college football games first, then promote teams in games
Before studying the 4 college football bowl tiers, take a moment to consider your clients. Not all bookies have the same clients. If none of your clients fall under Tier 4, don’t promote Tier 4 bowl games.
Also, it’s important to keep in mind that bowl projections are just that: projections. Athlon could be wrong on every single projection. Per head bookies should promote the actual game first. After committees set bowl matchups, price per head agents can discuss participating teams. Check out an example of a marketing blurb:
“Who will stamp their ticket to the 2020 College Football Championship? Get ready for the Fiesta Bowl!”
Once we know who plays in the Fiesta Bowl:
“Wager on the Fiesta Bowl! Ohio State battles Georgia for a shot at the College Football National Championship!”
One last note, keep this year’s bowl game television schedule handy. When in doubt, deliver an email blast about that night’s featured bowl matchup.
Break Up College Bowl Season into 4 Tiers
Online bookies can break up the College Bowl Season into 4 tiers. Below, we provide a deep dive into each tier.
Tier 4: Bowl Games for Sports Betting Professional
Casual football bettors don’t wager much on Tier 4 Bowl Games; professional sports bettors love Tier 4 College Football Bowls, though.
These bowl games won’t attract casual fans. Often, unknown teams throw down in these games. They serve as warmups for more important bowl games down the road. Check out the list of bowls with their current Athlon projections:
Bahamas Bowl – Charlotte vs Miami (OH)
Frisco Bowl – Tulane vs Toledo
New Mexico Bowl – Western Kentucky vs San Diego State
Cure Bowl – Liberty vs Arkansas State
Camelia Bowl – Ohio vs Georgia State
First Responders Bowl – UAB vs Fresno State
Arizona Bowl – Wyoming vs Georgia Southern
Famous Idaho Potato Bowl – Famous Idaho Potato Bowl
Armed Forces Bowl – North Texas vs Indiana
Lending Tree Bowl – Western Michigan vs Louisiana
Tier 4 Bowls showcase teams from the MAC, Mountain West, and AAC. The teams that play in Tier 4 Bowl Games from the AAC and MAC aren’t well known. Nobody pays that much attention to Toledo or Tulane.
The Ohio State Buckeyes? Yes. But, the Ohio Bobcats? Not so much.
Because Tier 4 Bowls include unknown teams, they can hurt a per head bookie’s quest for profit. Professional football bettors make money off non-popular games with unknown teams. Tough to find information leads to faulty betting lines. Pros take advantage of this, so it’s important to be on the alert.
Unless you’re comfortable with spreads on Tier 4 games, be sure to assign betting limits. With PayPerHead’s comprehensive sportsbook software, that’s easy to do.
Tier 3: Non-Pro Sports Bettors Know At Least One of the Teams
Sportsbook operators can find bookie profit in Tier 3 Bowls. Tier 3 Bowls include at least one well-known team. See below for Athlon’s current list of Tier 3 Bowl Games.
Boca Raton Bowl – Temple vs Central Michigan
New Orleans Bowl – Marshall vs Appalachian State
Gasparilla Bowl – Cincinnati vs Florida Atlantic
Hawaii Bowl – BYU vs Hawaii
Independence Bowl – North Carolina vs Louisiana Tech
Birmingham Bowl – SMU vs Southern Miss
Most bookies shouldn’t spend too much time promoting Tier 3 Bowl Games. Wagering on Tier 3 Bowls won’t add up to a ton of profit; however, the games are worth pointing out to bettors. At times, a non-pro football bettor will wager on a Tier 3 bowl game.
Keep in mind that the second team in a Tier 3 Bowl won’t likely be popular. Most sports bettors know BYU. Most won’t know Hawaii. If oddsmakers favor BYU over Hawaii, a Hawaii moneyline win could lead to sportsbook losses. Consider max betting limits on underdog money lines in Tier 3 Bowl Games.
Tier 2: Bowl Games With 2 Popular Teams
Tier 2 Bowl Games include two popular teams. Bookmakers can make a lot of money promoting Tier 2 Bowls to their sportsbook players.
Tying promoted parlay wagers to Tier 2 Bowl Games will lead to money in the bank. After taking a look at the list, we’ll discuss a specific you can put together parlay bets in your sportsbook.
Las Vegas Bowl – Boise State vs California
Quick Lane Bowl – Florida State vs Michigan State
Military Bowl – Louisville vs Navy
Pinstripe Bowl – Pittsburgh vs Illinois
Texas Bowl – Oklahoma State vs Texas A&M
Holiday Bowl – Iowa vs USC
Cheez-It Bowl – Air Force vs Kansas State
Camping World Bowl – Notre Dame vs Iowa State
Music City Bowl – Mississippi State vs Wake Forest
Redbox Bowl – Indiana vs Arizona State
Belk Bowl – Virginia Tech vs Kentucky
Sun Bowl – Miami vs Washington State
Liberty Bowl – TCU vs UCF
Alamo Bowl – Texas vs Washington
Gator Bowl – Michigan vs Tennessee
As you might expect, you can choose a lot for your parlays. Bookies should put bowl games into parlay groups. It’s best to group according to date.
The 5 bowl games on Dec. 27 are perfect for a single 5-team promoted parlay; the same goes for the 4 bowl games on Dec. 31.
The Gator Bowl and Las Vegas Bowl also afford bookmakers a unique opportunity. You can put promote those 2 bowls with Tier 3 or Tier 4 bowls. Or, you can look to the top college basketball or NBA games on those days.
Get creative with your bowl game parlay promotions. You could also offer free wagers on a few of the more difficult to handicap bowl games.
Tier 1: Jan. 1 Bowls, New Year’s Six, College Football Playoff & National Championship
New Year’s Six
Cotton Bowl – Memphis vs Oregon
Orange Bowl – Virginia vs Alabama
Rose Bowl – Minnesota vs Utah
Sugar Bowl – Georgia vs Baylor
College Football Playoff Semifinals
Fiesta Bowl – Clemson vs Ohio State
Peach Bowl – LSU vs Oklahoma
College Football National Championship
LSU vs Ohio State
Price per head bookies make the most profit off these seven bowl games. Interest in New Year’s Six games and the National Championship typically runs high. Be sure to promote the games at least a month in advance.
Stick to the above-mentioned method. Promote the games first. Then promote the games in conjunction with the teams.
Here’s an example:
“This year’s Rose Bowl will showcase one of the best teams each from the Pac 12 and Big Ten!”
“Will the Minnesota Golden Gophers take down the Utah Utes? Wager on the 2019 Rose Bowl!”
Bookmakers can also score big profits with a New Year’s Six promoted parlay. Put all six games into a single promoted parlay. When it comes to the National Championship, get creative. How about a 2-team moneyline parlay that includes a Super Bowl future bet?
If you include the Super Bowl into a 2-team parlay promotion, to do after the NFL sets their playoff field. Right now, Super Bowl odds are all over the place. It’s risky to run a promotion with odds so high.
Run Bowl Game Contests
Bowl game contests can mean big money in your pocket, so don’t lose out by not promoting them. Dec. 20th marks the first bowl game of the season. Promote a full, 41 Bowl Battle Contest with a nice prize to the winner. That should spark interest and lead to college bowl bets.
Consider a contest that includes the New Year’s Six and the National Championship. Many casual sports betting clients concentrate on the New Year’s Six games and title matchup. They don’t care about bowls outside of those games.
Bolster your profits by promoting what interests your football wagering clients.
Make Profit From the 2019-2020 College Football Bowl Season
The 2019-2020 College Football Bowl Season provides bookies 41 opportunities to make money. Using bookie software to promote parlays should lead to even more profit.
If you haven’t already signed up for an account, get started now. It’s not too late to profit this football season and the bowl games are right around the corner. If you hurry, you might even be able to profit more by taking advantage of our promotional offers.
Contact a PayPerHead customer service representative at 800-605-4767 today.