The Sportsbook Industry Is Experiencing a Never Before Seen Female Demographic
PayPerHead.com, the leading sportsbook software company in the industry, is reporting a significant increase in a female customer demographic. After an in-depth review of the company’s 2018 demographic report, Payperhead.com reports that their female demographic had shown a 30% growth rate in the span of a year.
Nate Johnson, Product Manager of PayPerHead.com explained that, “The sportsbook and gaming industries have been a male-dominated space for years. Throughout 2018, we saw a dramatic increase in female customers and leads looking to start their own sportsbook business.”
The increase of a female demographic is baffling industry veterans, yet shouldn’t come as a surprise. According to a 2018 spring entrepreneurship report, SCORE.org uncovered that of the 28 million small businesses in the United States, 39% of businesses are women-owned. The study also found that women-owned businesses increased by 45% from 2007 through 2016. It’s important to note that this growth rate if five times faster than the national average.
A 2018 third-party study, also found that men typically spend 14 months of their life gambling, compared to women spending 21 months gambling.
“There’s definitely a correlation between the growth of female entrepreneurs and the new increase of female bookies.” said Johnson.
“At the end of the day, starting your own sportsbook is starting a business. While the legalization of sports betting is being slowly rolled out nationwide, the stigma of the industry is starting to diminish.”
As PayPerHead.com’s female demographic continues to follow trend, the company has started taking measures to appeal to both demographics equally.
“It just makes sense to give some of our strategies, creative and language a face-lift. The per head industry is growing and revolutionizing before our very eyes. Many veternan per head services refuse to change and adopt new strategies and customers. It’s what makes PayPerHead.com the industry leader we’ve become.”