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One of the top four major sports in the US is Hockey and the NHL in particular. It is also hugely popular amongst Canadian punters. Behind the NFL and NBA, the NHL attracts millions in sports revenue every single year. So, why not get in on the fun? That’s why we are here so that you can take your business to the next level by offering top-quality hockey betting software.

Our hockey software allows you to offer your customers an excellent experience so that they keep on coming back for more and here’s how…


So, what will your customers be looking for when choosing a site? Here are the most important qualities that you should possess as an online sportsbook and this is what our hockey software helps you to achieve.


As a top site, you will need to offer the best options. Both you and your customer will want to make a profit from hockey, so here are the most profitable types of bets to focus on:


Similar to any other type market out there, there are different bet types, some that are easier or trickier than others and some that are riskier or less risky to both you and your customer. As an agent, you need to look for a way to make the most profit with the fewest risks attached.

Fortunately, ice hockey offers lots of opportunities for you to profit. However, some are riskier than others. Some of the most popular include:

  • Moneyline
  • Totals
  • Puck line
  • Live bets
  • Futures bets
  • Prop bets
  • Parlay


A Moneyline is a straight bet on which team will win the game or match-up. Moneyline bets are popular in all different sports and attract lots of bettors because they are nice and simple.

In hockey, the team that is favorite is simply the one that has been performing the best, overall that season (along with a few other determining factors). Say, for example, if a certain team has been dominant throughout the season, you might put them down as -140 favourites to win the game. The odds should also account for home-ice advantage as well, which is usually a big contributing factor to the end result and something you should factor in.



A totals wager is the punter predicting whether the combined score of the two teams playing will be over or under a certain number of goals, the goal line is set by you as the bookmaker. The punter has two options – Over or Under.

If they bet on ‘Over’, then they would be predicting that the combined score of both teams would be more than the total you set. Meanwhile, the ‘Under’ bet would be a prediction that the combined score of both teams would be less than the line you set.

As in most sports, hockey games can be high scoring or low scoring. Often, bettors like to predict which games will feature the most goals, so understanding and offering this type of bet is a must.



A puck line is unique to hockey and is a type of bet where points are valued at different odds. However, it works in a similar way to spread. Because hockey is a comparatively low scoring sport, puck lines are usually -1.5 goals for the favorite and +1.5 for the team considered the underdog.

When betting on the puck line, the bettor will either make a wager on either the favorite team to win by two goals for a better payout or for the underdog to either win or lose by one goal or less, to increase the likelihood of winning the bet (but for a lower payout than a standard Moneyline bet on the team. These are a favorite amongst bettors because they often have a lower house edge than others such as Moneyline bets.



Hockey bettors love live bets because it is so fast-paced, exciting and can be nice and profitable. You need to be on the top of your game when offering live bets as the punters will have the opportunity to predict what might happen next in the game. This is popular with bettors who watch lots of hockey and consider themselves experts at predicting a trend or outcome. As such, it is vital that you take advantage of our hockey software so that you can make sure that your odds are always up to date and reflect the action.

This type of wager is always popular in sports, but even more so in hockey as games can be unpredictable and momentum can change in the blink of an eye!



A future bet is a wager that is placed on an event that is set to happen at some point in the future. This might be something as simple as offering a wager on who will win the Stanley Cup. It could also be a complex wager such as which team will be the first to score ten goals total in the season.

Because hockey is the type of sport that spans seasons, there will be lots of opportunities to offer your punters future bets throughout the year. This will attract those bettors who like making long-term predictions about particular outcomes or teams.

Because future bets require punters to make predictions on something that might be some way in the future, they will expect pretty generous odds even on the heavily favored teams or players.



A prop (proposition bet) is the type of bet that attracts punters who want to bet on something that is unrelated to the outright winner of the game. These bets might include whether a goal is scored in the first period or how many shots a player or team will take in the game.

This is great news for sites, such as yours, as many see it as a fun way of betting and is riskier for the punters. Unless an experienced bettor is making the predictions, these can be much harder to win, which means more profit for you.

There are two different types of props bets skills-based and luck-based props bets. The names are pretty clear. The skills-based props bet allows the punter to use their knowledge to predict the outcome. However, a luck-based props bet is more about luck, like the toss of a coin.



A parlay is an accumulative bet that involves the punter making bets on the outcome of different games. They need to choose multiple winners from two or more different games.

If all of their picks win, then you will be required to pay out more than you would for individual bets, so it can be risky for you. Punters like them because they can pay some very big wins. However, for a bookmaker, they offer a lot more risk. The good news is that the higher your liability, the greater the risk to the punter. If just one of their picks falls through, they will lose their entire stake.


As well as having access to our hockey sportsbook software, to be a successful operator, you need to have a deep understanding of the rules. You never want to offer bets on something that you don’t understand. If you offer bets on it, you need to know it inside out.

This means you have to know how the scoring system works, what actions will result in a penalty, how many periods in a game, how many players are on the ice at once and much more. Understanding how ice hockey works is vital when setting betting lines and understanding them fully especially with prop bets.

The best way to do this is by gathering as much knowledge as possible and learning. You should not sit on your laurels. In the beginning, you may make a few mistakes that could cost you, but the longer you do it, the fewer mistakes you will make and the more profit you will end up with.

Instead of focusing on one team or one athlete, you should learn about the sport as a whole. Don’t focus on just one thing, spread your knowledge evenly and grow your knowledge throughout the whole game.

If you are already a big fan of hockey and know a lot about it already, then this is a huge advantage. However, more can always be learned and to grow your sports betting business, you need to grow your knowledge.


If you are starting out offering hockey bets, then there are many events and leagues that you will want to provide options on. Bettors will almost certainly be going into these with their best ice tips and strategies that you need to cover. However, some are more popular than others and you need to make sure you focus a lot on these, offering plenty of markets and bet types.

Some of the most popular hockey leagues, tournaments and events that you should offer plenty of markets are:

  • The NHL (National Hockey League)
  • Stanley Cup
  • Canadian Hockey League
  • NCAA Hockey
  • Olympic Hockey


NHL hockey is the most popular professional hockey league in the world. It has been around for many, many years, founded back in 1917. The league is made up of 32 teams from the US and Canada.

Every team in the league plays 56 games during the regular season. When this is finished, the best 8 teams from each conference make it through to the playoffs to fight it out for the Stanley Cup title. As such, to compete with the best bookmakers, you need to offer markets on all NHL games. There are lots of excellent sites out there and you need to compete with the best.



The Stanley Cup is considered by many bettors to be the most prestigious title in any professional sports league. It is awarded each year to whichever team wins the NHL playoff series, which is played by 16 teams (8 from each conference – the Eastern Conference and Western Conference). It is named the Stanley Cup, having been named after Lord Stanley of Preston (the former Governor-General of Canada), who donated the trophy back in 1893.

When looking at bets on this, a lot of punters will almost certainly be focused on finding competitive odds for futures betting. As such, before offering the odds and lines on this, make sure you know all about the teams going into it, so you can give generous but fair prices.

When the Stanley Cup finally arrives, your bettors will also expect an abundance of prop bets to choose from, as well as plenty of live betting opportunities to take advantage of. Our hockey software will help you to meet those demands with aplomb!



The Canadian Hockey League (CHL) is also another popular league in North America. It is a major junior league made up of three different leagues: The Ontario Hockey League, the Western Hockey League, and the Quebec Major Junior Hockey League.

Although each league plays its games independently from the other leagues, they are all under the umbrella of the same governing body the CHL. Sometimes, bettors might look for opportunities in these games throughout the year.



The NCAA is the collegiate athletic league in the US, made up of more than 1,200 colleges and universities. It is split into three divisions: Division I, Division II and Division III. Although the NHL is the most popular pro league across the globe, the NCAA takes the top spot as the most popular collegiate hockey league. It attracts fans and bettors from all across the US (and other countries as well). They get the chance to see their favorite university or college teams face off against each other.

The legality of NCAA betting very much depends on the state. Most now allow betting on NCAA hockey, although there are some that have restrictions on their own state teams and players and athletes prop bets.



This isn’t something you need to concern yourself with all the time, as it only comes around every four years for a few weeks. However, during that time, it was considered to be the most prestigious multi-sport event in the world, and in terms of viewership, it was second only to soccer’s FIFA World Cup.

Although many sports are contested in this huge global event, ice hockey is hugely popular, because it offers lots of excitement and action that can’t be found in most of the other sports.

Betting on Olympic ice hockey games remains popular for fans across the globe. As such, you should be able to offer your punter decent value on these match-ups. You should always be keeping on top of the odds when new information comes out.


As hockey is such a big slice of the sports pie, you need to make sure you get your fair share. We can help you to achieve this. Our hockey sports software is the complete package that makes the journey for you and your customer base smooth and seamless from start to finish. We want to make sure you and your customers are completely satisfied so that everyone gets the experience they deserve. What are you waiting for? Find out more about our value hockey software and give it a go now!