Marketing the 2018 Triple Crown
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Bookies Promote 2018 Triple Crown Races

3 Marketing Tips To Get Horse Players Excited About the Triple Crown

The 2018 Triple Crown starts on May 5 with the Kentucky Derby. After the Kentucky Derby is the Preakness Stakes. Then, in early June, is the Belmont Stakes.

Pay per head agents should have no trouble marketing Triple Crown races.

To help you get started, we’ve listed 3 marketing tips that you can use to pump action into your online racebook.

PayPerHead is also giving up to 35% cash back credited to new sportsbook accounts when agents sign up for the Prime Package, which will give you access to industry-leading tools.

1. Huge odds on Triple Crown races

The current favorite to win the Kentucky Derby is Justify. His odds are 5/2. 5/2 pays around $6.50 to $7 for every $2 wagered.

That means if a bettor wagers $200 on Justify to win and Justify wins, the payout could be $700. It took the bettor only $200 to make $700 in profit.

Odds on exactas, trifectas, and superfectas in Triple Crown races are also higher than they normally are. The reason is due to betting interest.

The Derby, Preakness, and Belmont are 3 of the most marketed horse races in the world. The bigger the pools, the more money bettors can make.

2. Information makes handicapping easier

Pay per head agents should also alert their bettors that gobs of information are available on Triple Crown races.

Betting on a Triple Crown race isn’t the same as picking up a racing form that day and making a wager on Race 1 at Belmont Park.

The more information, the easier the race is to handicap.

The goal is to convince bettors that they can make money wagering on Triple Crown races because there’s enough information on those races to make smart wagers.

3. Triple Crown futures can pay

Before May 5, bettors can wager on Triple Crown futures. All Triple Crown futures can pay. Above even money odds on yes can be found on the following Triple Crown future prop bets:

  • Will a Horse Win the Triple Crown?
  • Will the Kentucky Derby winner also win the Preakness Stakes?
  • What about that same horse also winning the Belmont Stakes?
  • Any Horse to Win Two Legs of the Triple Crown

Like with the actual Triple Crown races, it’s all about marketing above even money odds. How often can sports bettors wager on something at above even money odds? Not often.

Online bookie agents should keep that in mind as they market the 2018 Triple Crown. The chance to win a lot of money for a small investment is the best marketing tool agents can use.

Find out how you get 35% credit cash back when you sign up for PayPerHead’s Prime Package.

Upgrade your racebook to Prime and keep your money where it belongs—In your wallet!

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