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Bookie Tips from PayPerHead

As bookies, you want to do your best to continue bringing in new players and hold onto them once they’re customers. You want to give them such excellent service with the best pay per head software that they won’t want to leave, and they’ll bring their friends in. So, how do you do that?

Marketing to Grow Your Business

A big part of bringing in new business is word of mouth. Sports fans love to talk sports. If they like to bet, they’ll talk about the money they’ve won. If they’ve got a good bookie or work with a fantastic sportsbook, they’ll brag about that, too. If you take care of your players, they’ll get you more customers. Even if their friends have other bookies, they’ll gladly move to you if you and your sportsbook have an excellent reputation.

To expand even faster, you can market your services using several methods.

Social media: The number of ways you can market through social media can be daunting. Instead of doing a little bit of everything, pick one or two platforms to focus on because you need to post regularly to be effective. Do you prefer to write content, or is recording videos better for you? TikTok likes videos and is best for gaining followers. If you like to write, perhaps X or Facebook will be more your style. Don’t worry about making the right choice. You’ll see which platforms and media types work best for you over time, and then you can adjust.

Emails: If you have helpful content, send regular emails and ask your players to forward them to others. Give them tips on betting and the latest injury reports or player acquisitions. They’re also good reminders of upcoming big games so your players can get their bets in on time.

Advertising: If you have a budget, advertise on search engines and social media platforms.

Sportsbook Software Platform Features

The platform you use can have a massive impact on your business’s success. The better the features of your sportsbook platform, the easier it is to run your business and attract and retain clients.

Sports Leagues: As a bare minimum, your sports platform should carry all the professional and college leagues in North America and the world. Even if all your players live in the US, they may still want to bet on international soccer, car races, tennis, and more. A growing number of Esports in all parts of the globe are becoming very popular for betting. And don’t forget non-sporting events that your platform should carry, including the Oscars and elections.

Live Betting: Betting on the outcome of a game and player props is a good source of revenue for bookies, but adding live betting can increase profits even more. You’ll want a platform that allows you to add this for your players.

Mobile Compatible: Most sports fans now use mobile phones to bet on and watch their games. Make sure the platform works well on mobile. Better yet, find one designed specifically for mobile use first and desktop second.

Educational Content: Does your platform offer a knowledge base that you can use to improve your understanding of the software and running the business? Does it have something to help your players learn how to use the website and how to get better at placing bets? Some people might prefer to call in with all their questions. Do you have 24/7 support so they can get answers to their questions at any time?

Payment Options: Your sports platform should offer your players as many payment options as possible. You want it to be easy for them to make payments. It must be very secure and, if possible, discrete.

Software Development: Was the software developed from a third-party source, or was it created from the ground up? Relying on a third-party source means it isn’t as flexible to changes and may be less secure. Make sure your software platform is proprietary and not based on third-party software.

Be the Best Bookie with the Best Pay Per Head Software

If you’re going to put in the effort to bring in more players, start with the right baseline. PayPerHead bookie software is proprietary and has all the tools and features you need to keep your customers happy and coming back.

Try out our free live demo to see what you and your players get when you join PayPerHead. There’s a version for you and your players.

Call 1-800-605-4767 today while our prices are low. If you continue to add customers, your prices will get even lower. You can pay as little as $2.5 per head, depending on the number of players you have. Get all the details from our pricing page, and then get in touch with us. You can lock in your prices for the rest of the year, so join now.

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