The 2018 Kentucky Derby takes place this Saturday, May 5 at Churchill Downs. For online bookie agents, Derby Day could provide more action in their online racebooks than on all other horse racing betting days combined.
Check out a preview of the 2018 Kentucky Derby before diving into how agents can increase wagers.
2018 Kentucky Derby Preview
Here are current odds on the favorites to win the 2018 Kentucky Derby.
Justify 3/1
Mendelssohn 5/1
Magnum Moon 6/1
Audible 8/1
Bolt d’Oro 8/1
Good Magic 12/1
Vino Rosso 12/1
The odds imply that Justify and Mendelssohn should run one-two in this year’s Kentucky Derby. It’s difficult to go against the current odds.
The reason is that on paper both Justify and Mendelssohn are standouts. In fact, if one of them doesn’t win the Derby, it’d be shocking. That’s about the best preview that you’re going to get.
You can read as much as you want on the 2018 Kentucky Derby.
The winner will come down to Bob Baffert’s horse, Justify, or Aidan O’Brien’s horse, Mendelssohn.
Pay per head agents should make sure that max betting limits are in place. Kentucky Derby payouts often balloon because there’s so much money in each of the Derby pools.
The best way to ensure profit, more importantly, to prevent massive payouts, is to insist on a total possible to win on the Kentucky Derby.
It should be no less than $1,000. $5,000 might be the highest you want to go.
How to Generate More Wagers on Derby Day
If you have a cap on how much a player can win betting on the 2018 Kentucky Derby, how are you going to get players to wager on Derby Day?
Easy. Promote all races besides the Kentucky Derby. The entire Churchill Downs card should yield prices all day. Bettors stand to make a fortune.
Highlighted below are the races at Churchill Downs that you should promote on Kentucky Derby Day.
Humana Distaff — Race 6
Churchill Distaff Turf Mile — Race 7
Churchill Downs Stakes — Race 8
American Turf Stakes — Race 9
Pat Day Mile Stakes — Race 10
Old Forrester Turf Classic — Race 11
Kentucky Derby — Race 12
Favorites not only don’t always win the Kentucky Derby. They also don’t often win the stakes races preceding the Kentucky Derby and we don’t expect anything different in 2018.
To promote horse racing betting, all per head agents must do is alert bettors to the huge amount of money they can make for small investments on every race above listed.
How Else Can Online Bookies Get More Cash?
Pay per head agents who are looking to increase the amount of cash in their accounts can do so during the Triple Crown races. How?
All agents have to do is upgrade their pay per head sportsbook to PayPerHead’s Prime Package to get triple the cash back credited to their sportsbook accounts.
You’ll have 3 ways to increase that money in your account.
- Sign up for PayPerHead’s Prime Package and get 25% credit cash back.
- Make your initial deposit within 24hours, add another 5%.
- Be sure to make your initial deposit (within 24hrs) with accepted cryptocurrency, then you’ll get another 5% cash back into your bookie account.
